Statistics

Understand website activity with analytics and log-analysis tools for traffic and site usage.

Depending on the software, reports can cover visited pages, referrers, visitor details, server logs, and other measures of site activity. Some tools process web-server logs into reports, while others collect page activity through a site integration. Choose log analysis when you want to work from server records; choose an analytics tool when its collection method and reporting fit your needs. Review each record's input requirements and available reports, and distinguish historical product details from current project requirements.